Logos
I believe Logo is one of the most exciting design areas. It is an idea, a mission,
a history, all of them condensed in one character supported by typography to show
the story hidden behind it. It’s sometimes typography which plays a key part,
and the typeface reflects the idea of the project. For some projects you cannot
use any rule or template.
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I often think of the brand from the very beginning – after analyzing the client’s
vision, I suggest a name for the company, then I prepare a sign and the rest
of the visual identity. The most significant are those projects within which
I have to face a lot of design problems and I need to act interdisciplinary,
when the mark is to function in different environments. I can think of the whole
project in which I build the company image not only present a logo.