I believe Logo is one of the most exciting design areas. It is an idea, a mission,
a history, all of them condensed in one character supported by typography to show
the story hidden behind it. It’s sometimes typography which plays a key part,
and the typeface reflects the idea of the project. For some projects you cannot
use any rule or template.
I often think of the brand from the very beginning – after analyzing the client’s vision, I suggest a name for the company, then I prepare a sign and the rest of the visual identity. The most significant are those projects within which I have to face a lot of design problems and I need to act interdisciplinary, when the mark is to function in different environments. I can think of the whole project in which I build the company image not only present a logo.